Admark’s Weblog

Posts Tagged ‘OOH

Using dhabas (roadside restaurants) as an advertising medium is nothing new for Indian brands. Companies such as PepsiCo or Coca-Cola have used them to increase brand visibility by installing branded umbrellas and other props. Dhabas have even been favourite spots for spreading social awareness, such as campaigns on HIV/AIDS.

The latest to join the bandwagon is Dabur, which is redesigning 150 dhabas on routes originating from Delhi, using Hajmola banners, umbrellas, tables, chairs and wall paintings. The customers are being served free Hajmola sachets along with their meals. However, for Dabur Hajmola, this is not just another exercise to gain visibility.

Hajmola is being re-positioned these days. Its being moved from JLT (Just Like That) category to Post-meal consumption category which is right now crowded with unhygienic and unbranded saufs/mishris. While this activity takes care of the unorganized sector, Dabur had recently tied up with Nirula’s (Delhi’s favourite pizza corner) and did free sampling.

Next on the cards is something I have been working on – introduce Hajmola as a post meal option in 5 star hotels. Wait and Watch! 😉

m0r0N.

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Well its true. After the Rajdhani Express trains, it is the turn of private cars to become moving billboards. Private vehicle owners can now get their cars registered on a site, cashurdrive.com, get an ad on their vehicles and get a petrol redemption coupon.

Well its a pretty neat idea. Advertising will be done through vinyl-wrapping, covering the four doors and leaving out the boot, bonnet and fenders. Also the vehicles will be fitted with a vehicle tracking system (VTS) through which clients can locate their advertisements and chalk out marketing strategies.

I am pretty excited about this and having thoughts about being part of this innovative OOH campaign!

m0r0N.

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