Admark’s Weblog

Brand Managers be aware of the boiling frog theory!

Posted on: January 10, 2009

Boiling Frog theory states that:

If a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is slowly heated, it will never jump out. Thus, a frog can be boiled alive if water is heated slowly.

It is a speculation that social media will gradually replace traditional media. Yet lot of brands are not using social media.

Are they not noticing the trend? My interpretation using the boiling frog theory, is that brands which shy away from social media, would be burnt alive as the entire marketplace and trends are changing slowly.

mOrON.

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2 Responses to "Brand Managers be aware of the boiling frog theory!"

Brilliant way to put the point across, I say! 🙂

@Mihir
In one of the lectures, prof talked about Boiling Frog Theory. I found it to be very fascinating. Then when we were talking about emergence of social media, I thought this theory fits perfectly over here.

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