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New Identity of Airtel’s parent company: Bharti

Posted on: November 7, 2008

bharti_logo

Bharti Enterprises (parent company of Airtel) unveiled its new identity on November 4. It was designed by JWT India. Bharti also presented its vision to become “India’s finest conglomerate” by 2020.

According to the official communique, the new logo is youthful and reflects Bharti’s multidimensional character and avenues for growth. The indigo stands for depth and the orange, for youthful passion and energy. The arrows stand for movement that extends beyond boundaries and symbolize swiftness, precision and accuracy.

The core values of Bharti’s refreshed brand are:

Empowering People – to do their best

Being Flexible – to adapt to the changing environment and evolving customer needs

Making it Happen – by striving to change the status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit,

Openness and transparency – with an innate desire to do good

Creating Positive Impact – with a desire to create a meaningful difference in society.

Bharti is diversifying into number of business. Besides being a leader in telecom business, Bharti has ventured into insurance, agricultural and food processing sector, communications (with Airtel Digital TV). Its JV with Walmart will bring retail stores to India as well. Bharti has also partnered with DelMonte to have presence in the FMCG sector as well!

m0r0N.

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2 Responses to "New Identity of Airtel’s parent company: Bharti"

This I think is more of a corporate rebranding. How does this affect the junta at large because people brands have not been touched ? Any comments on that.

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