Admark’s Weblog

Wifi for marketing?

Posted on: November 3, 2008

Image from ReadWriteWeb

O’yes! People are using wifi networks for marketing, something similar to bluecasting. Case in point – “using wifi networks provided for free in coffee shops.

With free WiFi popping up at cafes the world over, the number of people impolitely “stealing” it without so much as buying a simple coffee has increased as well. To both reprimand and capitalize on this trend, Holland-based CoffeeCompany, with help from THEY, has started promoting menu items through people’s WiFi menus.

From Adrants

RWW reports

If you head to any of their coffee shops don’t be surprised to see networks with names such as ‘OrderAnotherCoffeeAlready’ or ‘TodaysSpecialExpresso1.60Euro’.

There haven’t been any reports of an increase in business, but we think the idea is great! Would it tempt us to buy another cup of joe? Once we could control our laughter at the creative network names we’d be more than happy to.

So that’s how the cookie crumbles or rather the coffee tastes?

-egghead

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