Admark’s Weblog

Inside out

Posted on: September 26, 2008

Nik had posted earlier about the idea of interstitials here, here is something interesting on the same lines.

Uptown Kitchen IS in the business of selling coffee. The idea is very interesting –

… based on fMRI research that showed caffeine stimulated areas of the brain associated with memory – from here.

It goes on to say about Uptown Kitchen …

While naturally they put their logo in the usual places around their establishment, they put it in a place well positioned to take advantage of any recall boost from caffeine: right inside the top of the cup, on both sides of the handle. Thus, whether you take a sip holding the cup with your right hand or left, you’ll see their logo. The outside of the cup was unadorned by advertising.

Interesting application of the effects of caffeine, memory, advertising and interstitials.

Also read.

Egghead

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3 Responses to "Inside out"

O very nice… i like the inside of the cup … i want to make a list of the most unconventional places to advertise 🙂 or mayeb find a list liek that so it saves me the trouble ….. ok ill read that also read stuff u have

I can discover interstitial in Himess Resamiy’s man breast and it is no rocket science to prove that it incites dangerous Neuro-Chemo-Psycho activities in your anterior lobe and hypothalamus.

The point is was it successful?

@Quark – Well interstitials is just another route to advertise where people’s attention is kept captive (like elevators). The point of them being successful is anybody’s guess …

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