Admark’s Weblog

What I’ve been reading ? #1

Posted on: September 17, 2008

This is a collection of links post.

  1. Excellent article published by McKinsey Quarterly way back in 2005 about market polarization (in simple words how in many industries the middle market has vanished – BAM) –  Read more (requires registration)
  2. What happens to companies experiencing market polarization? – Read more (requires registration)
  3. Using Social media – Well even I don’t know what is social media yet. But this gives an impressive list of companies using twitter accounts (a web2.0 thingamajig, also classified in social media. Tip – TheBrandBox)
  4. Kodak’s social media initiatives – Part 1 and Part 2 (Tip – TheBrandBox)



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