Admark’s Weblog

Make good advertising, not bad advertising

Posted on: September 11, 2008

In the era of ad clutter, I (a to-be-marketing-manager) would like to swear by David Oglivy’s words:

Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

m0r0N.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Advertisements

  • None
  • sarahkornfeld: This is a great list! Another to consider is video. There's a video app on Facebook called Vpype (built for Facebook) that is a live, interactive a
  • 210 Backlinks: Great thanks!
  • Jas: Nice blog, found by sheer serendipity. What a pity! :P Are you open for more contributors?
%d bloggers like this: