Admark’s Weblog

Make good advertising, not bad advertising

Posted on: September 11, 2008

In the era of ad clutter, I (a to-be-marketing-manager) would like to swear by David Oglivy’s words:

Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

m0r0N.

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