Admark’s Weblog

The space between us

Posted on: September 10, 2008

Heard of Interstitials? No not the space between atoms in a crystal sturcture. We are talking new age marketing … well advertising space at least.

An Interstitial is any space which can be filled with a billboard, a poster heck even a lcd screen to promote your product or brand. It is the space in the elevators of skyscrapers, the walls of a pan beedi wala, the cubicles in a public toilet and any such randomly fantastic locations you can think of.

Read more here

Nikhat

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4 Responses to "The space between us"

Nik,
Just a word on links – You can you use the insert link feature while typing the post instead of posting the entire long URL (and name it quite relevantly) or seriously consider using http://www.tinyurl.com.
An example of interstitials – Those being implemented in the rest rooms at the cineplexes (Fame Adlabs for example)…
The article is quite old by the way … read it long time back (pat on my back – naah)

Thanks!
also the article was for lesser reads unlike you 🙂

[…] Nik had posted here earlier about the idea of interstitials here, here is something interesting on the same […]

[…] Ads inside toilets – immediately a voice shouts “interstitials”. […]

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