Admark’s Weblog

Archive for September 2008

Nik had posted earlier about the idea of interstitials here, here is something interesting on the same lines.

Uptown Kitchen IS in the business of selling coffee. The idea is very interesting –

… based on fMRI research that showed caffeine stimulated areas of the brain associated with memory – from here.

It goes on to say about Uptown Kitchen …

While naturally they put their logo in the usual places around their establishment, they put it in a place well positioned to take advantage of any recall boost from caffeine: right inside the top of the cup, on both sides of the handle. Thus, whether you take a sip holding the cup with your right hand or left, you’ll see their logo. The outside of the cup was unadorned by advertising.

Interesting application of the effects of caffeine, memory, advertising and interstitials.

Also read.



Before I begin this post, I have to say BootB is awesome!

BootB is a new online marketplace for the creative services industry launched some time in 2007. It allows anyone anywhere to respond to the creative briefs of major companies and be paid professional fees for their ideas. opens up the ad industry by bringing creative talent and buyers together, bypassing obstacles to creative thinking and reaching across the world with, ‘out of the box’ thinking. [From LiveMint]

Do visit BootB and unleash your creativity. This is the perfect way to do a “day-secure” job and still do what you really love to do 🙂


Instructive, Eye catching, Makes you wonder what is going on.

I am referring to yesterday’s economic times issue. Sample some of the headlines on the front page below –

Page 1 Headlines

Did you see the date and the price of crude? Befuddled was I. I thought I was caught in a time warp. Then I turned the page and fell flat for these people’s creation. The next page presented below, for your surprise as well.

!!Damn Nice!!


Nothing serious this time. No marketing but just contextual advertising. I encountered this while reading my blog roll in google reader.

Background – The article is about GWB. Article from here. Do read the ad as well the content as well.


Guv'nor required



Hahahaha and oh! the fallibility of technology.


This is a collection of links post.

  1. Excellent article published by McKinsey Quarterly way back in 2005 about market polarization (in simple words how in many industries the middle market has vanished – BAM) –  Read more (requires registration)
  2. What happens to companies experiencing market polarization? – Read more (requires registration)
  3. Using Social media – Well even I don’t know what is social media yet. But this gives an impressive list of companies using twitter accounts (a web2.0 thingamajig, also classified in social media. Tip – TheBrandBox)
  4. Kodak’s social media initiatives – Part 1 and Part 2 (Tip – TheBrandBox)


In the era of ad clutter, I (a to-be-marketing-manager) would like to swear by David Oglivy’s words:

Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.