Admark’s Weblog

Is viral marketing taking off in India?

Posted on: August 5, 2008

A superb viral marketing campaign by Castrol featuring Rajnikanth:

Well, I love new-age marketing.. the ingenuity, the creativity is mind-boogling! People are adding this campaign as part of their orkut videos, people are blogging about it.. is viral marketing really taking off in India?



2 Responses to "Is viral marketing taking off in India?"

Viral marketing is not new to India – Frooti’s Digen Verma campgain is viral marketing. So are pyramid schemes and Nike’s Just do it campgain – there is no direct product visible for you to buy. Only with electronic media has its potential truly been realized and hence has taken off in such a big fashion

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: