Admark’s Weblog

Is viral marketing taking off in India?

Posted on: August 5, 2008

A superb viral marketing campaign by Castrol featuring Rajnikanth:

Well, I love new-age marketing.. the ingenuity, the creativity is mind-boogling! People are adding this campaign as part of their orkut videos, people are blogging about it.. is viral marketing really taking off in India?

m0r0N

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2 Responses to "Is viral marketing taking off in India?"

Viral marketing is not new to India – Frooti’s Digen Verma campgain is viral marketing. So are pyramid schemes and Nike’s Just do it campgain – there is no direct product visible for you to buy. Only with electronic media has its potential truly been realized and hence has taken off in such a big fashion

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