Admark’s Weblog

Brands value online presence

Posted on: July 25, 2008

Interesting article in Business Standard:

FMCG spends have grown the fastest on online marketing; Facebook and Orkut emerge as potential brand promotion tools.

The online advertising market is expected to increase at least 10 times by 2011 to touch Rs 2,500 crore from today’s figure of around Rs 250 crore. Spending on the mobile market, currently estimated to be around Rs 40 crore, is expected to touch Rs 500 crore in the next five years.

It’s the FMCG (mass market segment) spends that have grown fastest when it comes to online marketing, according to Prasanth Mohanachandran, executive director — Digital Services, OgilvyOne Worldwide (digital branch of O&M), India.

FMCG firms spend considerable sums on microsites these days. Most television commercials (TVCs) are supplemented with a parallel campaign online in the shape of microsites. Examples include that of Sunsilk, Mentos, Pepsi, Ponds, Happydent, 7up, Cadbury and Kwality Walls. Microsites have a short life span and a simple interactive site can cost around Rs 2.5 lakh.

Read the entire article on:



2 Responses to "Brands value online presence"

While everyone can see the increased presence of companies online. It would give more insight to see their allocation of ad spent as a whole. Is the overall budget for the Advertising increasing or is the offline spend taking a hit?

Maybe we need to get some data on that front.
But I think slowly online spending is increasing as these days BTL is the buzz word to reach consumers.

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