Posted by: arpitd on: October 25, 2008
Using dhabas (roadside restaurants) as an advertising medium is nothing new for Indian brands. Companies such as PepsiCo or Coca-Cola have used them to increase brand visibility by installing branded umbrellas and other props. Dhabas have even been favourite spots for spreading social awareness, such as campaigns on HIV/AIDS.
The latest to join the bandwagon is [...]
Posted by: arpitd on: September 6, 2008
Well its true. After the Rajdhani Express trains, it is the turn of private cars to become moving billboards. Private vehicle owners can now get their cars registered on a site, cashurdrive.com, get an ad on their vehicles and get a petrol redemption coupon.
Well its a pretty neat idea. Advertising will be done through vinyl-wrapping, [...]
