Posted by: admark on: October 6, 2008
How Paanwaalas have emerged to become the next P in 4Ps of marketing atleast in India?
Posted by: admark on: April 29, 2008
Many of us marketing graduates recently participated in a live viral marketing campaign organized by yatra.com. The campaign envisaged us to come up with a marketing drive to promote its newly launched mobile booking service. Our first post revolves around some of the points we stumbled upon while preparing for the campaign.
Bluntly put Marketing [...]
