Posted by: admark on: November 23, 2008
Viewing a company strategy through an advertisement thus trying to understand the communication landscape.
Posted by: admark on: November 20, 2008
How Reckitt outperformed its bigger rivals and the economy?
Posted by: admark on: August 5, 2008
The inflation hit FMCG industry finds way to successfully fight the blues.
Posted by: admark on: June 21, 2008
The article explores the options of FMCG growth by aggregating consumers with similar bahaviour in India.
