Posted by: admark on: September 6, 2009
Of the few very popular terms that you may hear in a marketing class in a B-School or even in the conversations of two marketing professionals, especially in the Advertising World, you would often come across “Clutter-Breaking”. Telling you from my personal experience, this term though signifies “breaking through the clutter (regular) or standing out [...]
Posted by: admark on: November 23, 2008
Viewing a company strategy through an advertisement thus trying to understand the communication landscape.
