Comments for Admark's Weblog http://admark.wordpress.com Marketing and Advertising - Making the sense of it all while we are at it Tue, 11 Aug 2009 11:37:48 +0000 http://wordpress.com/ hourly 1 Comment on About by Jas http://admark.wordpress.com/about/#comment-168 Jas Tue, 11 Aug 2009 11:37:48 +0000 #comment-168 Nice blog, found by sheer serendipity. What a pity! :P Are you open for more contributors? Nice blog, found by sheer serendipity. What a pity! :P

Are you open for more contributors?

]]> Comment on What good ads Apple and Airtel make! by admark http://admark.wordpress.com/2009/03/05/what-good-ads-apple-and-airtel-make/#comment-161 admark Sun, 26 Apr 2009 10:45:09 +0000 http://admark.wordpress.com/?p=306#comment-161 M0ron, Waking down or rather walking down. Anyways whats your take on the Vodafone ads recently with those white figures? I just find them damn awesome. M0ron,
Waking down or rather walking down. Anyways whats your take on the Vodafone ads recently with those white figures? I just find them damn awesome.

]]> Comment on Components of a creative brief by admark http://admark.wordpress.com/2008/07/21/components-of-a-creative-brief/#comment-153 admark Fri, 20 Mar 2009 14:09:25 +0000 http://admark.wordpress.com/?p=46#comment-153 Hehe - be of use as they say ! muchos gracias Hehe – be of use as they say ! muchos gracias

]]> Comment on Components of a creative brief by adclubmadras http://admark.wordpress.com/2008/07/21/components-of-a-creative-brief/#comment-152 adclubmadras Wed, 18 Mar 2009 18:10:23 +0000 http://admark.wordpress.com/?p=46#comment-152 Hey, thanks yaar, it helped me to answer a question of my exam. Hey,
thanks yaar, it helped me to answer a question of my exam.

]]> Comment on A case for Analytics by Ankit http://admark.wordpress.com/2009/01/31/a-case-for-analytics/#comment-142 Ankit Sun, 01 Feb 2009 07:41:52 +0000 http://admark.wordpress.com/?p=293#comment-142 Regarding your first example HSBC conducted a mobile based promotion where HNIs at international airports departure lounges were offered applications that will be helpful in the country they were traveling to - such as tips on communicating better new language; near by local bank branch. A valid database of 14,000 was generated of which almost 30% converted. I see huge potential in analytics in India... But also we need to account for how big is the market, Cost Benefit Analysis... Another challenge in India is a very low penetration level of broadband, how many people are computer literate.. But with high telephone density ( around 315 million users); and with 3 D Spectram operational in India we indeed are sitting on a huge databank that needs to be tapped! Personalization & Customization is the other challenges... Having said all the impedents; data analytics is going to go big in coming years... Pioneers will be Leaders... Anyone there to tap it???? Regarding your first example HSBC conducted a mobile based promotion where HNIs at international airports departure lounges were offered applications that will be helpful in the country they were traveling to – such as tips on communicating better new language; near by local bank branch. A valid database of 14,000 was generated of which almost 30% converted.

I see huge potential in analytics in India… But also we need to account for how big is the market, Cost Benefit Analysis…
Another challenge in India is a very low penetration level of broadband, how many people are computer literate..
But with high telephone density ( around 315 million users); and with 3 D Spectram operational in India we indeed are sitting on a huge databank that needs to be tapped! Personalization & Customization is the other challenges…

Having said all the impedents; data analytics is going to go big in coming years… Pioneers will be Leaders… Anyone there to tap it????

]]> Comment on A case for Analytics by admark http://admark.wordpress.com/2009/01/31/a-case-for-analytics/#comment-141 admark Sun, 01 Feb 2009 04:33:34 +0000 http://admark.wordpress.com/?p=293#comment-141 @Harish - Thanks for the comment. Welcome your views on other posts written here as well. @Harish – Thanks for the comment. Welcome your views on other posts written here as well.

]]> Comment on A case for Analytics by Harish http://admark.wordpress.com/2009/01/31/a-case-for-analytics/#comment-140 Harish Sat, 31 Jan 2009 18:39:27 +0000 http://admark.wordpress.com/?p=293#comment-140 Case made...point taken and very much appreciated...looking forward to regular posts :) Case made…point taken and very much appreciated…looking forward to regular posts :)

]]> Comment on The space between us by Vocational risks of marketing « Admark’s Weblog http://admark.wordpress.com/2008/09/10/the-space-between-us/#comment-138 Vocational risks of marketing « Admark’s Weblog Wed, 28 Jan 2009 15:37:04 +0000 http://admark.wordpress.com/?p=141#comment-138 [...] Ads inside toilets - immediately a voice shouts “interstitials”. [...] [...] Ads inside toilets – immediately a voice shouts “interstitials”. [...]

]]> Comment on Brand promise in changing times by admark http://admark.wordpress.com/2009/01/23/brand-promise-in-changing-times/#comment-136 admark Wed, 28 Jan 2009 08:31:10 +0000 http://admark.wordpress.com/?p=274#comment-136 noop - Point taken. I did not know that Domino's also signifies for PIPING HOT Italian pizzas, but isn't that promised by all including Pizza Hut. Bang - on relating Fedex though. Funniest line about courier businesses, though. Awaiting posts from your end now. noop – Point taken. I did not know that Domino’s also signifies for PIPING HOT Italian pizzas, but isn’t that promised by all including Pizza Hut. Bang – on relating Fedex though.
Funniest line about courier businesses, though. Awaiting posts from your end now.

]]> Comment on Brand promise in changing times by noop http://admark.wordpress.com/2009/01/23/brand-promise-in-changing-times/#comment-135 noop Mon, 26 Jan 2009 04:57:21 +0000 http://admark.wordpress.com/?p=274#comment-135 First of all really nice blog ! I would like to contribute too.... My two cents on Dominos The positioning signifies what the company would like customers to think when they think of Dominos...For eg. Good pizzas, or inexpensive pizzas Brand promise is seldom restricted to a service level entity like on time delivery. Of course companies like Fedex pride on it, but they also make sure they press on other factors as well which are "internal". For eg. They ensure safe delivery & trust which is paramount. Similarly Dominos brand promise inherently signals good tasty italian "piping hot" pizzas and oven baked sandwiches in addition to external elements like on time delivery. To me, the 30 min delivery promise is just a POD. A brand identity should include factors like extendability. In other words your brand identity should be designed in such a way to allow brand extensions easily in the future. And if their brand promise focusses solely on on time delivery, they can probably only look at courier services as possible new business ventures :) First of all really nice blog ! I would like to contribute too….

My two cents on Dominos

The positioning signifies what the company would like customers to think when they think of Dominos…For eg. Good pizzas, or inexpensive pizzas

Brand promise is seldom restricted to a service level entity like on time delivery. Of course companies like Fedex pride on it, but they also make sure they press on other factors as well which are “internal”. For eg. They ensure safe delivery & trust which is paramount.

Similarly Dominos brand promise inherently signals good tasty italian “piping hot” pizzas and oven baked sandwiches in addition to external elements like on time delivery.

To me, the 30 min delivery promise is just a POD.

A brand identity should include factors like extendability. In other words your brand identity should be designed in such a way to allow brand extensions easily in the future.

And if their brand promise focusses solely on on time delivery, they can probably only look at courier services as possible new business ventures :)

]]> Comment on India – Print on its way out? by admark http://admark.wordpress.com/2009/01/24/india-print-on-its-way-out/#comment-134 admark Sat, 24 Jan 2009 18:25:21 +0000 http://admark.wordpress.com/?p=281#comment-134 The point with the western countries, atleast now, is that the target segment interested in physical newspaper is dwindling. I think it is also fair to ask whether existence of physical newspaper dependent on the internet penetration. Prima facie it looks like that, atleast in US. Plus the audience finds better content online. I find it intriguing as well that Economist is also being offered at severely slashed prices. Rs. 200 issue for Rs. 40 -50 (in special offers in B-Schools). WSJ also retails for Rs. 100 per issue. Posing another question to your argument, is it time before this also happens in India? The point with the western countries, atleast now, is that the target segment interested in physical newspaper is dwindling.
I think it is also fair to ask whether existence of physical newspaper dependent on the internet penetration. Prima facie it looks like that, atleast in US. Plus the audience finds better content online.
I find it intriguing as well that Economist is also being offered at severely slashed prices. Rs. 200 issue for Rs. 40 -50 (in special offers in B-Schools). WSJ also retails for Rs. 100 per issue.

Posing another question to your argument, is it time before this also happens in India?

]]> Comment on Brand promise in changing times by admark http://admark.wordpress.com/2009/01/23/brand-promise-in-changing-times/#comment-133 admark Sat, 24 Jan 2009 16:56:35 +0000 http://admark.wordpress.com/?p=274#comment-133 If 30 minute delivery is the service expectation then I am really wondering what is the brand promise of Domino's after all. IMHO their service level agreement is their brand promise. Again to reiterate what is the difference between brand promise and positioning, I am lost. If 30 minute delivery is the service expectation then I am really wondering what is the brand promise of Domino’s after all.
IMHO their service level agreement is their brand promise.
Again to reiterate what is the difference between brand promise and positioning, I am lost.

]]> Comment on Brand promise in changing times by Nemo http://admark.wordpress.com/2009/01/23/brand-promise-in-changing-times/#comment-132 Nemo Sat, 24 Jan 2009 15:56:40 +0000 http://admark.wordpress.com/?p=274#comment-132 Some points i differ in. The problem according to me is not their positioning. It is the service expectation that they've communicated. Take this - if they had mentioned in their communication that the 30 mins delivery is applicable only if you are within a distance x from the shop, you wouldn't have been disappointed. They are still riding on the glory that Indians don't mind minor deviations in service levels. But guess with people like us around, they'll change soon! Some points i differ in. The problem according to me is not their positioning. It is the service expectation that they’ve communicated. Take this – if they had mentioned in their communication that the 30 mins delivery is applicable only if you are within a distance x from the shop, you wouldn’t have been disappointed.
They are still riding on the glory that Indians don’t mind minor deviations in service levels. But guess with people like us around, they’ll change soon!

]]> Comment on Curious case of Domino’s Pizza CRM by Brand promise in changing times « Admark’s Weblog http://admark.wordpress.com/2009/01/21/curious-case-of-dominos-pizza-crm/#comment-131 Brand promise in changing times « Admark’s Weblog Fri, 23 Jan 2009 18:13:41 +0000 http://admark.wordpress.com/?p=270#comment-131 [...] About Curious case of Domino’s Pizza CRM [...] [...] About Curious case of Domino’s Pizza CRM [...]

]]> Comment on Curious case of Domino’s Pizza CRM by theangrypenguin http://admark.wordpress.com/2009/01/21/curious-case-of-dominos-pizza-crm/#comment-130 theangrypenguin Fri, 23 Jan 2009 12:17:20 +0000 http://admark.wordpress.com/?p=270#comment-130 The Curios Case of Benjamin Button is suppose to be good :) The Curios Case of Benjamin Button is suppose to be good :)

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