Posted by: admark on: September 12, 2009
Comic way of looking at end user involvement
Posted by: admark on: April 26, 2009
Customer Service
Posted by: admark on: January 28, 2009
Vocational risks of marketing
Posted by: admark on: January 28, 2009
“Marketing is not an art anymore… Its a science”
I can say that after ROMI.
-noop
Posted by: admark on: September 22, 2008
Top 250 Blog posts on Advertising, Marketing, Media and PR via Seth Godin
-Egghead
Posted by: admark on: September 7, 2008
And I thought CRM was pretty easy. But no the world conspires to prove it the other way round. Take Crossword, for example.
They are running this great scheme, for movie buffs like me and many more. Three movies in this month all for free, I just have to flash my membership card (the site informs).
But, [...]
Posted by: admark on: August 29, 2008
The only bad thing with differentiation is that it presupposes homogeneity. Just ponder -
Otherwise of what use is mass differentiation. Everyone being unique is just another way of being “homogeneous”.
!!Amen!!
-Egghead
Posted by: admark on: August 29, 2008
I am looking for answers here – what you all think ?
Is marketing about making people discontented or happy? Discontented mass look for alternatives and thus are more potent to buy the product.
Happy mass are satisfied and are in no need for buying what you offer. They do spread your power by their mouths.
Which is [...]
Posted by: admark on: August 18, 2008
Though the first thing that comes to mind when we talk about the most intense battle in the technology space is Microsoft Vs Google, a far more intense war is brewing on the advertising front between Microsoft and Apple. Of course this battle is not something new, it has its roots ever since apple launched [...]
Posted by: admark on: August 13, 2008
A company recently launched a campaign, asking users ‘Kya aapko K.I.L.B hai? The first thing that came to mind seeing the ads was the “Digen Verma “ campaign. The question stands whether this new campaign would ceate any ripples and would it last long enough and have an impact.
The KILB campaign had Irrfan Khan [...]
Posted by: arpitd on: May 27, 2008
Belly-to-Belly concept of marketing is intensely personal mode of marketing:
If you could just get me down in front of this person across a table, thats how I’m going to market
m0r0N.
Posted by: admark on: May 11, 2008
Why should a pen-drive be marketed as pink?
Posted by: arpitd on: April 26, 2008
This was long overdue.
Approximately an year back we entered the portals of one of the premier B-School of the country and the journey so far has been awesome. Then there was a day, when few marketing grads were sipping coffee at Bistro, scratching heads, started discussing about the latest happenings and trends in marketing. Ideas [...]