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Archive for the ‘Product strategy’ Category

Facebook Marketing

Posted by: arpitd on: February 13, 2009

Over the years, Facebook has become more than a social networking website, its a rage now. Facebook offers many ways to get the word out and bring the people in. This post lists out ways to market your product on Facebook.

After the paanwaalah, who?

Posted by: admark on: November 11, 2008

Tata Tea’s Gaon chalo campaign – using NGOs as a channel to underspend competitors and outwit them as well.

Aap pe to kisi panwaari ne ehsaan nahi kiya?

Posted by: arpitd on: October 21, 2008

Chlormint Ad
By Mccann Erickson

Inspired by Egghead’s post on the 5th P of Marketing.
The Chlormint ad cracks me up. Besides being funny, the ad tells a true story. When you go to a panwaari you dont necessarily ask for a particular mint. You are fine with any mint that he gives you [...]

++4P who

Posted by: admark on: October 6, 2008

How Paanwaalas have emerged to become the next P in 4Ps of marketing atleast in India?

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Print Media Part 1

Posted by: admark on: September 9, 2008

How basic concepts of marketing do not apply readily to print media as a fast moving consumer commodity.

Anaesthetizing pain?

Posted by: admark on: August 14, 2008

What product machinations can be done in times of inflation?