Posted by: arpitd on: February 13, 2009
Over the years, Facebook has become more than a social networking website, its a rage now. Facebook offers many ways to get the word out and bring the people in. This post lists out ways to market your product on Facebook.
Posted by: arpitd on: November 22, 2008
The key to success for any brand in the digital environment is to adhere to the four factors responsible for the success of the digital-bred brands:
A brand must represent and demonstrate comprehensiveness in whatever market it’s in.
It has to make some aspect of life easier or more convenient for consumers.
The brand experience has to be [...]
Posted by: admark on: November 11, 2008
Tata Tea’s Gaon chalo campaign – using NGOs as a channel to underspend competitors and outwit them as well.
Posted by: admark on: November 3, 2008
Can wifi be used for marketing? Think coffee shops!
Posted by: arpitd on: November 2, 2008
The link “I am from LEHMAN BROTHERS” takes you to Webchutney’s career page. Webchutney is India’s leading Internet Interactive Agency. True to their character, what a creative way they have found to direct people to their career’s page. Now that’s innovative marketing!
m0r0N.
Posted by: arpitd on: October 25, 2008
Using dhabas (roadside restaurants) as an advertising medium is nothing new for Indian brands. Companies such as PepsiCo or Coca-Cola have used them to increase brand visibility by installing branded umbrellas and other props. Dhabas have even been favourite spots for spreading social awareness, such as campaigns on HIV/AIDS.
The latest to join the bandwagon is [...]
Posted by: admark on: October 6, 2008
Leavingbangalore.com – A marketing campaign
Posted by: arpitd on: September 25, 2008
Before I begin this post, I have to say BootB is awesome!
BootB is a new online marketplace for the creative services industry launched some time in 2007. It allows anyone anywhere to respond to the creative briefs of major companies and be paid professional fees for their ideas.
BootB.com opens up the ad industry by bringing creative talent [...]
Posted by: admark on: September 18, 2008
Fallibility of technology
Posted by: admark on: September 10, 2008
Heard of Interstitials? No not the space between atoms in a crystal sturcture. We are talking new age marketing … well advertising space at least.
An Interstitial is any space which can be filled with a billboard, a poster heck even a lcd screen to promote your product or brand. It is the space in the elevators [...]
Posted by: arpitd on: September 6, 2008
Well its true. After the Rajdhani Express trains, it is the turn of private cars to become moving billboards. Private vehicle owners can now get their cars registered on a site, cashurdrive.com, get an ad on their vehicles and get a petrol redemption coupon.
Well its a pretty neat idea. Advertising will be done through vinyl-wrapping, [...]
Posted by: arpitd on: August 15, 2008
Co-creation is a new and innovative marketing mantra intended to keep consumers brand loyal. The engagement modes vary from penning the brand’s advertising (Kingfisher-Ad Director) to selecting which flavour stays in the market (Lay’s Fight for your Flavor) to putting consumers’ mug on the pack (Kurkure Chai Time Achievers).
Innovative ideas of nurturing creativity are on [...]
