Posted by: admark on: September 6, 2009
Of the few very popular terms that you may hear in a marketing class in a B-School or even in the conversations of two marketing professionals, especially in the Advertising World, you would often come across “Clutter-Breaking”. Telling you from my personal experience, this term though signifies “breaking through the clutter (regular) or standing out [...]
Posted by: admark on: July 7, 2009
If you are wondering what the title of this post means, I am here to make it simple for you. It stands for “Oh My God, I’m Gonna Puke”. Now coming to what it exactly is, it is a phrase used in Microsoft’s new online ad for Internet Explorer 8. Going on to their website, [...]
Posted by: arpitd on: February 13, 2009
Over the years, Facebook has become more than a social networking website, its a rage now. Facebook offers many ways to get the word out and bring the people in. This post lists out ways to market your product on Facebook.
Posted by: admark on: January 21, 2009
A story of a consumer experience @ Domino’s.
Posted by: arpitd on: December 13, 2008
Collection of Creative Ads, Indian TVC link
Posted by: arpitd on: December 7, 2008
Cricket, Cinema and Politics drive India
Posted by: admark on: December 4, 2008
Should Indian companies proactively look at the web to build their brand equity?
Posted by: admark on: November 23, 2008
Viewing a company strategy through an advertisement thus trying to understand the communication landscape.
Posted by: admark on: November 3, 2008
Can wifi be used for marketing? Think coffee shops!
Posted by: admark on: October 31, 2008
This is what CRM should be about. Google Reader updating its services, an $ 840 million company listening to me.WOW !!
Posted by: arpitd on: October 25, 2008
Using dhabas (roadside restaurants) as an advertising medium is nothing new for Indian brands. Companies such as PepsiCo or Coca-Cola have used them to increase brand visibility by installing branded umbrellas and other props. Dhabas have even been favourite spots for spreading social awareness, such as campaigns on HIV/AIDS.
The latest to join the bandwagon is [...]
Posted by: arpitd on: October 23, 2008
Airtel DTH Launch Ad
Campaign by JWT India
One of the brilliant ad of the recent times.
When Big TV (Relaince) mocked Airtel’s teaser ad, I read this comment – “JWT India, Airtel Digital TV’s agency, mocked Big TV’s attempt. “I thought Big (TV) was big enough to have ideas of their own,” says [...]
