I am waking down the memory lane today.

I am a big fan of Apple ads and this particular “Think Different” ad campaign is my all time favorite.

Back in India, I really love Airtel ads. Both Airtel and Apple try to play on the emotional aspect and their ads just moves you and engages you in the TVC. But on a different note, I was going through my ad repository and found an uncanny resemblance of the following Airtel “Power of human expression” ad with the Apple “Think Different” ad.

Both have a black and white background. They are not promoting their product/service but are just talking about their positioning. Both are emotional in nature.

They may be similar, but what the heck, I just wanted these two ads to be posted on adMark. Both the ads are brilliant in their execution and are a visual delight.

mOrON.

P.S. In case you have missed out, do watch the Bharti’s (parent company of Airtel) Proud to be India ad campaign. Well its brilliant work from Airtel once again.