Posted by: admark on: November 23, 2008
Viewing a company strategy through an advertisement thus trying to understand the communication landscape.
Posted by: arpitd on: November 22, 2008
The key to success for any brand in the digital environment is to adhere to the four factors responsible for the success of the digital-bred brands: A brand must represent and demonstrate comprehensiveness in whatever market it’s in. It has to make some aspect of life easier or more convenient for consumers. The brand experience [...]
Posted by: daehgge on: November 20, 2008
How Reckitt outperformed its bigger rivals and the economy?
Posted by: daehgge on: November 11, 2008
Tata Tea’s Gaon chalo campaign – using NGOs as a channel to underspend competitors and outwit them as well.
Posted by: arpitd on: November 7, 2008
Bharti Enterprises (parent company of Airtel) unveiled its new identity on November 4. It was designed by JWT India. Bharti also presented its vision to become “India’s finest conglomerate” by 2020. According to the official communique, the new logo is youthful and reflects Bharti’s multidimensional character and avenues for growth. The indigo stands for depth [...]
Posted by: daehgge on: November 3, 2008
Can wifi be used for marketing? Think coffee shops!
Posted by: arpitd on: November 2, 2008
The link “I am from LEHMAN BROTHERS” takes you to Webchutney’s career page. Webchutney is India’s leading Internet Interactive Agency. True to their character, what a creative way they have found to direct people to their career’s page. Now that’s innovative marketing! m0r0N.
