Is viral marketing taking off in India?
Posted by: arpitd on: August 5, 2008
A superb viral marketing campaign by Castrol featuring Rajnikanth:
Well, I love new-age marketing.. the ingenuity, the creativity is mind-boogling! People are adding this campaign as part of their orkut videos, people are blogging about it.. is viral marketing really taking off in India?
m0r0N
2 Responses to "Is viral marketing taking off in India?"
Great thanks!
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- sarahkornfeld: This is a great list! Another to consider is video. There's a video app on Facebook called Vpype (built for Facebook) that is a live, interactive a
- 210 Backlinks: Great thanks!
- Jas: Nice blog, found by sheer serendipity. What a pity! :P Are you open for more contributors?
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1 | siddharth
September 7, 2008 at 7:25 pm
Viral marketing is not new to India – Frooti’s Digen Verma campgain is viral marketing. So are pyramid schemes and Nike’s Just do it campgain – there is no direct product visible for you to buy. Only with electronic media has its potential truly been realized and hence has taken off in such a big fashion