Posted by: daehgge on: August 29, 2008
The only bad thing with differentiation is that it presupposes homogeneity. Just ponder – Otherwise of what use is mass differentiation. Everyone being unique is just another way of being “homogeneous”. !!Amen!! -Egghead
Posted by: daehgge on: August 29, 2008
I am looking for answers here – what you all think ? Is marketing about making people discontented or happy? Discontented mass look for alternatives and thus are more potent to buy the product. Happy mass are satisfied and are in no need for buying what you offer. They do spread your power by their [...]
Posted by: admark on: August 18, 2008
Though the first thing that comes to mind when we talk about the most intense battle in the technology space is Microsoft Vs Google, a far more intense war is brewing on the advertising front between Microsoft and Apple. Of course this battle is not something new, it has its roots ever since apple launched [...]
Posted by: daehgge on: August 17, 2008
Can promotions help to push loyalty cards?
Posted by: arpitd on: August 15, 2008
Co-creation is a new and innovative marketing mantra intended to keep consumers brand loyal. The engagement modes vary from penning the brand’s advertising (Kingfisher-Ad Director) to selecting which flavour stays in the market (Lay’s Fight for your Flavor) to putting consumers’ mug on the pack (Kurkure Chai Time Achievers). Innovative ideas of nurturing creativity are [...]
Posted by: daehgge on: August 14, 2008
What product machinations can be done in times of inflation?
Posted by: admark on: August 13, 2008
A company recently launched a campaign, asking users ‘Kya aapko K.I.L.B hai? The first thing that came to mind seeing the ads was the “Digen Verma “ campaign. The question stands whether this new campaign would ceate any ripples and would it last long enough and have an impact. The KILB campaign had Irrfan Khan [...]
Posted by: arpitd on: August 5, 2008
A superb viral marketing campaign by Castrol featuring Rajnikanth: Well, I love new-age marketing.. the ingenuity, the creativity is mind-boogling! People are adding this campaign as part of their orkut videos, people are blogging about it.. is viral marketing really taking off in India? m0r0N
Posted by: admark on: August 5, 2008
The inflation hit FMCG industry finds way to successfully fight the blues.
