Posted by: arpitd on: June 27, 2008
Some of the interesting out-of-home (ooh) campaigns in India: 1. Brand: Times of India | Format: Human Kiosks 2. Brand: Reebok | Format: Billboards 3. Brand: Vodafone | Format: Billboards m0r0N
Posted by: admark on: June 21, 2008
The article explores the options of FMCG growth by aggregating consumers with similar bahaviour in India.
Posted by: arpitd on: June 19, 2008
Its old. But its one of my favorite print ads. Simple yet very effective! Brand: Durex Condom Somehow condom print ads have a very high degree of ingenuity. Maybe some other day, in some other posts I will put more of condom print ads. Till then, appreciate creativity of this print ad! m0r0N
Posted by: arpitd on: June 7, 2008
Ambush marketing or Parasitic marketing refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. Classical case of ambush marketing in India When Coke won the official sponsorships rights for the 1996 Cricket [...]
Posted by: daehgge on: June 3, 2008
Rants on the nomenclature of team names in IPL (Indian Premier League, which is related to cricket)
